15. Essential Terms to Review

Make sure that you know what these terms mean (they are all contained in this resource) because they will be crucial to your success in working with arguments in this course and to understanding feedback on your writing.

• affect

• backing

• body rhetoric

• caim

• comic and tragic frames

• conceptual metaphor

• counterargument

• diegesis and extra-diegesis

• dominant, negotiated, and oppositional readings. 

• emotion

• enactment

• enthymeme

• episodic and thematic frames

• forms

• genres

• gestalt

• grounds

• hegemony

• iconic photographs

• ideograph

• ideolgoy

• image events

• monumental thetoric

• narrative time, fabula, syuzhet

• patheme/pathemeta

• presentational symbolism

• primary rhetorical artifact

• qualifier

• rebuttal

• rhetor

• rhetoric

• secondary evidence

• source and target

• STAR Questions (Sufficiency, Typicality, Accuracy, Relevance)

• stasis (Existence, Procedure/Jurisdiction, Definition, Cause / Effect, Value, Comparison, Policy)

• straw-manning

• strong defense of rhetoric

• visual cultures

• warrant

• weak defense of rhetoric